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Welcome to Joe Riha's Page

Joe Riha

Family and Friends,

I am excited to ride in the East Coast Young Survival Coalition Tour de Pink this fall, and if you are reading this page, you’ve already given me some positive vibes towards “the climb”. If you know me, you know that I am riding for Laurie Yori Riha – my wife, soulmate, best friend, and 13-year YSC advocate and Tour de Pink rider. Laurie, initially diagnosed at aged 36, found invaluable resources through YSC, and an endless line of friendships that seemed to grow each year following the East Coast TdP (and a most memorable single ride with the West Coast TdP). Laurie’s journey with Breast Cancer was not without fear or uncertainty, but she triumphed influencing others in a positive way and helping them to be strong with her. She believed in learning as much as she could and encouraging others facing a diagnosis to do the same, a parallel to the mission of the YSC. The connections and resources through YSC give young survivors a channel of hope, encouragement, and empowerment, and our family will always be grateful that Laurie had this network of amazing people in her “arsenal” (as she called it) against Breast Cancer.

More about “the climb”….cycling is most difficult during the climb, but each climb makes the rider stronger for the next climb. Laurie would say, “if you are in the climb…hang on…keep peddling…you are getting stronger.” It will be my privilege to ride in memory of Laurie, who has forever inspired me to keep climbing in life and in the YSC TdP.

I would like to thank each and every person who has reached out to me during this difficult period to offer their support and who inspired me to ride for Laurie this year.

To Hope C, Linda L, Lisa V, Debbie G and my sister Lisa, thank you for checking in on me regularly after my world fell apart on March 28th and reminding me “to breathe”. To Faith C, Thank You for putting my thoughts into words for this post.



Thank you for helping me to support Laurie’s legacy at TdP and for your support of all who come through YSC in need of their mission, which is outlined in more detail below:

YSC serves over 8,000 women each year with support and education to be their best health advocate throughout all stages of breast cancer diagnosis, treatment, and long-term survivorship. YSC also educates and influences the medical, research and legislative communities to address breast cancer in young adults. Through educational resources and programming, annual conferences, and local and online support networks, YSC ensures no young adult faces breast cancer alone. For more information, visit

All three-day riders are required to raise $3,000 and one-day riders to raise $500 for Tour de Pink. We have set our goals high!

Because we are working as a team, with your help, we know that we can do it. Please support us today.

You can view YSC’s audited financials and annual reports online here:

How will your donation help?

$25 could fund YSC materials at three healthcare providers’ offices.
$100 could provide a Newly Diagnosed Navigator to six women when they need it most.
$250 could allow us to train four survivors to serve as a peer supporters.
$500 could fund a survivor advocate in our RISE training program
$1,200 could pay for two young women to travel to the YSC Summit, an annual conference for young women affected by breast cancer and their co-survivors.



raised of $3,000 goal

Recent Donations

1. Joe Riha
Registration fee for the 2020 rides has been applied as a donation towards your goal. Thank you for supporting YSC!
2. Donna Riha
In Memory of Laurie Yori Riha

Team Inspire